Will is a visionary entrepreneur, designer, and hospitality developer with a mission to radically shift the way we travel, experience, and inhabit the world. His goal for Artistree Home is to redefine eco-luxury and create designs that help more people experience the natural world. With a decade of pioneering experience in the industry and pulling from his background in ecotourism and permaculture design, Will is creating transformative hospitality offerings that showcase regenerative solutions for people, planet, and profits. Will’s journey as a sustainability expert began when he was 9 years old. He and his family built their four-story, 19-sided home from the ground up based on the book Synergetic: Explorations in the Geometry of Thinking by R. Buckminster Fuller.  During this six-year of homesteading, Will learned how to design in rhythm with nature while living completely off-grid with solar panels, rainwater catchment, and growing their own food. Will continues to guide Artistree as a leader in sustainable living, offering unique and environmentally conscious solutions for both leisure and hospitality development. His work has been recognized by national and international media such as AIA, IIDA, NY Times, Lonely Planet, and Travel & Leisure. Will’s commitment to regenerative land stewardship continues to shape the industry, integrating sustainable resource management and nature-based education into the core of his projects. 

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Jeff leads Artistree’s construction efforts with 16+ years professional buildning experience. Early in his career, Jeff apprenticed/journeymaned building both custom homes and restoring historical ones— giving him a depth of experience across a wide array of projects. Jeff’s ability to combine historical tried and true techniques that fit a geographic region with the most cutting edge building science and materials gives Artistree a unique edge to build things that last and with superior strength. Proficient in project management, estimating, CAD design, woodworking, welding, aerial climbing and rigging, and operating heavy machinery, Jeff’s contributions to our construction projects are always significant, whether doing a job himself, mentoring a newer team member, or overseeing the work. Jeff has also owned and operated his own custom carpentry company remodeling homes. Because of this experience, Jeff brings to every project the unique perspective of not just high craftsmanship but also bottom-line results for clients. He has worked for Artistree for over a decade, building in the trees, on lava, in sand, and on stone. Jeff takes great pride in building the most challenging structures while keeping the lightest environmental footprint on the job-sites and the landfill. Jeff is a licensed general contractor in California and Tennessee, and holds a BST in Engineering Technology from Texas State University.

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Forest Croft joined Artistree Home in early 2014. When we begin a new project, Forest is the first one up the tree and the last one down from it. His superior climbing skills and risk-assessment planning make him the perfect fit for climbing even mighty redwood trees. He draws from a background in film sets, carpentry shops, and serving as a guide in “nature immersion” camps. As the Project Coordinator for El Ranchito’s Conservation Corps, Forest organized, managed, and trained over 100 people on trail maintenance, operations, and invasive species removal throughout 500 acres of land. The natural classroom, in its many forms, has ingrained in Forest an appreciation for diversity and a keen desire to connect people with wild spaces. Forest is a valuable member of the ArtisTree team and his passion and respect for the outdoors shine through in his everyday work.

From master planning a complete hotel development to detailed building systems, Alex leads our design team, specializing in the integration of the built environment into the surrounding landscape at all scales. With 12+ years of design experience that spans architecture, landscape, graphic, and permaculture design, Alex brings a wealth of experience to the creation of design solutions that holistically address the impact of buildings on the planet and the people who will ultimately use them  In addition to completing a Bachelor of Architecture and Sustainable Environments minor from Cal Poly San Luis Obispo, Alex has his Permaculture Design Certification from the Permaculture Research Institute and he has studied City & Regional Planning. Artistree’s mission to help get people out into nature and for us to be stewards of place is supported by Alex’s additional background in education, nonprofit organization, and community activism. He was a board director of Quail Springs Permaculture and taught multiple permaculture design courses across the Western US, including leading the San Luis Obispo Permaculture Guild’s Design Certification Course. Alex is currently pursuing his architect licensure.

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Amy has worked in the eco-hospitality field for two decades and brings her years of experience to help clients create successful sites that meet market demands and are easy to operate. Her understanding of the marketplace regularly brings fresh ideas to site design, business feasibility, and operating assumptions that helps each client’s project meet their highest potential. Initially marketing for high tech startups at the beginning of both the internet and cell phone industries, Amy is not stranger to successfully bringing new ideas and products to market. She transitioned to using these same skills of understanding market trends and creating customer engagement to eco-tourism in 2005, to align with her passion about protecting beautiful natural lands and her desire to share these places with more people, so they too, could fall in love with the natural world. Amy leads Artistree’s initiative to be stewards of place—connecting people with nature and the communities surrounding the places where we build.

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As an apprentice for Artistree since 2020, Kenny values honing his carpentry skills while immersing himself in the picturesque nature surrounding each worksite. With interests in traditional Japanese woodworking and treehouse building, Kenny enjoys overcoming challenges while working with wood and creating tranquil spaces for fellow nature lovers.

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Nick Earley wants to help people get outside, get inspired, and get connected to our beautiful forests. He built his first treehouse in the redwoods in 2003 and hasn't stopped exploring, living, and creating in the canopy since. Nick brings a wealth of experience to the Artistree Team, with a diverse set of skills gained through years of biological study, outdoor education, and canopy tour design and construction. As a licensed and certified arborist, Nick is often the first one onsite assessing the trees, gathering data, and making preliminary designs. As an adept team leader capable of bringing complex, creative designs to fruition, Nick is also frequently the last one on site putting the final touches on the project.

Chandra is a dedicated Executive Assistant with years of experience supporting C-suite executives. Her background in project management and compliance have quickly proven to be an asset to our organization and she is an integral part of our team’s success. Chandra’s passion for human activities that support nature’s laws makes her a perfect fit for our environmentally progressive company. Her skills in office and operational management smooths the way for our executive and creative teams to focus on our mission to design and build structures that enhance people’s experience of the natural world.